The automotive brand becomes the Official Car of the azulgrana team until the 2025-26 season.
Baskonia and Hyundai Autolasa have reached an agreement under which the renowned car brand becomes the new official sponsor of the club. This partnership includes Hyundai’s logo appearing on the front of the left leg during Liga Endesa matches. Additionally, Hyundai will serve as the Official Car of the Baskonia team for the upcoming season.
Hyundai Autolasa, a longtime collaborator with the Baskonia-Alavés Group, becomes a sponsor of the azulgrana club for the first time this season.
Alberto Lasa, General Manager of Autolasa, expressed: “As Alaves natives, it is a great honor to sponsor Baskonia, especially in a year filled with excitement due to Pablo Laso’s return. Associating the Hyundai brand with Baskonia means a lot to us, as it’s a club most of us have grown up with, and it has been playing at the highest levels of basketball in Spain and Europe for many years. We hope this is the beginning of many years of partnership and that we can share many victories this season.”
Haritz Kerejeta, CEO of the Baskonia-Alavés Group, added: “We are thrilled to welcome a well-established partner like Hyundai Autolasa to our team. This is a trusted company with whom we have worked closely on other projects, such as football, and now they are joining the great basketball family.”
About Autolasa
Autolasa has been the official Hyundai dealership and service center in Álava since 1992, with facilities located at Alto de Armentia, 7. Hyundai, a Korean brand founded in 1967, has become a market leader, recognized for its continuous evolution, commitment to innovation and technology, and dedication to providing excellent service and modern mobility solutions.
Since its arrival in Spain in 1992 (with Autolasa being one of the first dealerships to support Hyundai in Spain), the brand has been named ABC’s Car of the Year in Spain four times and boasts 81 dealerships, with a presence in every Spanish province and a total of 172 sales points. In Álava, Hyundai, through Autolasa, has been the number one brand in private car sales for eight consecutive years (from 2016 to 2023, inclusive).
